Generation Z in the workplace – what do they really want?

Einsichten>Generation Z in the workplace – what do they really want?
Austin Vita
Sep 19, 2024

Baby boomers, millennials, Generation Z – it can sometimes be difficult to keep up with the different age segments of society and what they want from a workplace. But as more Gen-Z members move into the workforce and some start to progress up to managerial roles, it’s vital that companies fully understand what they’re looking for in the workplace. Doing so will help companies attract top-skilled talent and retain the Gen-Z workers they already have at their organisation.

 

Here, we look at three things that Generation Z employees look for within a company.

 

1) Flexibility in all senses

Flexibility in the workplace used to be limited to having flexible working hours. But Gen Zers are looking for more than just that. They want flexibility in terms of hours, days, location, and even role. They’re looking for companies that can adapt to new trends or ways of working. The thought of being in the same desk job for 40 years – like most Baby Boomers were used to – is unheard of for Gen Z workers. They expect their role and company to be able to adapt to their career needs and move with the times. Adaptive leadership or training programmes will be expected to be a part of all companies and only those with robust career growth development initiatives will be considered by Gen Z top talent.

2) Solid diversity and inclusion initiatives

Gen Z workers will choose companies that align with their personal morals and values. This means that companies will all need to include extensive diversity and inclusion initiatives in their organisations – and make sure they grow and develop them with time. Gen Z workers will also be looking for companies with good CSR programmes or those who stand up for political or social movements that they believe in. One major part of this will be a company’s stance on climate control and sustainability, with 1 in 3 Generation Z employees saying they would not work at a company if they disagreed with their green policies.

3) Technology is king

A generation that has grown up surrounded by the latest tech inventions, it’s no wonder that Generation Z workers will only consider companies that have strong tech behind them. Even the recruitment process would have to be tech-friendly, with recruiters or HR managers being open to virtual meetings or interviews. This generation is used to receiving all their information at the click of a button so if companies are lagging in their technology, they will not be able to attract the best Gen Z skilled workers.

By following these three points, companies will be able to increase their appeal to Generation Zers that are newly entering the job market. Innovation, adaptation, and flexibility will be key to attracting all the best skilled workers, while also retaining the Gen Z workers a company already employs.